Brand Identity
One system — from favicon to billboard.
Twelve years of brand systems for the GCC — seen across banks, airports, shelves, and national moments.

A credit card built for a country hosting the world.
Selected clients across banking, aviation, hospitality, FMCG, and culture.
Al MakaanOne system — from favicon to billboard.
Positioning and naming the system can carry.
One idea, carried across film, OOH, and social.
Governance so the brand makes itself after handover.
Retail and packaging craft that survives the press.

I’m Yazan Urabi — an independent art director and brand designer based in Doha. My practice is rooted in structure, typography, and uncompromised aesthetic integrity: I don’t design brands that decorate, I build systems that hold.
Twelve years across banking, hospitality, consumer, and cultural brands — from Amman to Doha. The output lives in public: airports, branches, broadcast, shelves. The method is constant: strip the brief to its irreducible truth, then build the system outward.
Work seen across branches, airports, shelves, campaigns, and national moments.