Mr. Urabi StudioBrand book

Self · 2026 · Studio Identity

The studio that designs your brand has published its own brand book.

We build systems, not decorations. Mr. Urabi Studio operates on a single premise: restraint is the ultimate confidence. We design for the CMO who understands that when every brand in the region is shouting, whispering is the only way to be heard.

01 · Color system

Palette

Accent
#000000(AAA 21.0)
Primary
#C8FF00(AAA 17.8)
Secondary
#0049FF(AA 6.2)
Text · primary
#000000(AAA 21.0)
Text · secondary
#FFFFFF(AAA 21.0)

02 · Voice

Type system

Display 64Mr. Urabi Studio
H1 40Mr. Urabi Studio
H2 28Mr. Urabi Studio
Body 16Mr. Urabi Studio
Caption 12Mr. Urabi Studio

Display & headings: Bw Gradual. Body: Outfit. Arabic: Tajawal. The same wordmark walks through five sizes — proof that the typeface holds at every scale.

03 · Mark

Logotype

mr.urabi studio
mr.urabi studio

The “studio” italic word flips by ground: neon #C8FF00 on dark, blue #063DFC on light.