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Systems over decoration
Every mark, every weight, every spacing decision answers to a system — not a mood board. A brand built this way holds across 200 touchpoints, five languages, and the designer who comes after you.
FoundationCreative Director · Doha, Qatar
The brand
behind the
brand.
Yazan Urabi — Senior Art Director and Creative Director based in Doha. Since 2013, brand systems, art direction and rollout for banking, hospitality, FMCG and government across Jordan and the GCC.
Operating as Mr. Urabi — a solo creative practice. Strategic restraint, precise execution. Every engagement led and delivered by me.
13Years active
GCCRegion
SoloPractice
“I build the brand system that runs when I leave — identity engineered to hold across languages, channels, and the handoff to your in-house team.”Yazan Urabi, Mr. Urabi
Operating Principles
How the work gets made.
Experience13 years.
13 years.
One craft.
2021Jun 2021 — Now
Senior Art DirectorNow
Brand systems, art direction, and rollout for banking, hospitality, and consumer mandates across the GCC.
2019Jul 2019 — May 2021
Senior Creative Designer
Identity and campaign work for consumer and cultural brands. First full ownership of scale — 48-sheet OOH through to 16px favicon.
2018Mar 2018 — Feb 2019
Senior Creative Designer
Art direction across editorial, launch campaigns, and brand refreshes for regional clients.
2017Sep 2017 — Mar 2018
Senior Creative Designer
Event identity and experiential design — one idea carried from invite through stage set.
2015Feb 2015 — Sep 2017
Senior Creative Designer
In-house art direction for a multi-sector group. Packaging, retail, and campaign systems at scale.
2013Aug 2013 — Apr 2015
Graphic Designer
Apprentice years. Type, layout, and production craft. Built the habits that still run the work.
Clients
Brands that trusted the system.
AlRayan Bank
Bank AlJazira
Rayyan Water
Commercial Bank of Qatar
Dukhan Bank
Ahlibank
Hayat Plaza
WOQOD
Queen Alia International Airport
Perfect Collection
Dukkan Khalil
Doha Medicare
Tabkha Restaurant
Janub Products
Retaj Hardware
Kempinski Jordan
Farhat Plastic Factory
Warba Bank
Delta Insurance
Qatar Fintech Hub
Huawei
airdxb Group
Airport International Group
Msheireb Properties
Msheireb Downtown Doha
Al Makaan
Doha Festival City
Ashley Homestore
Mercedes-Benz
Alfardan Motorcycles
DAF
Otokar
Goodyear
Talabat
The Rare Burger
Cajun Fried Chicken
Dusit Doha Hotel
Education Above All
Social & Sport Contribution Fund
Expo 2023 Doha
Qatar Business Incubation Center
JFA
Royal Automobile Museum
Manaseer Group
Lewis & Dore
Visa
Burgreen
Aghati
Pearl SocialBefore we start
Questions, answered
Brand identity systems, rebrands, art direction, and creative direction — typically for banking, hospitality, consumer, and cultural brands across the GCC. I work solo as Mr. Urabi, partnering with in-house teams and agencies.
A focused identity system usually runs 6–10 weeks; a full brand with strategy, naming, and rollout runs longer. The first call sets a realistic timeline against your launch date.
Yes. Based in Doha, I work across the GCC and remotely with teams elsewhere. Most of the work happens async with scheduled reviews.
Governance, not decoration — a system with guardrails so the brand makes itself: master files, guidelines, and the logic behind every decision, built to run without me.
Bring me in early.
The earlier I enter a brief, the more the system earns back.
Start a briefhello@mrurabi.com