01
The campaign hero — prize value at full scale with the co-brand lockup. The offer and the brands in a single read.
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01 / 08 · CaseAhlibank · Ramadan 2023 Campaign2023
Ahlibank — Art Direction · Campaign
Two brands. One Ramadan. 50,000 Avios for the right customer.
Art Direction · Campaign · 3D
02 / 08Context
Ahlibank came to DOTSPACE for Ramadan 2023 with a product offer that had genuine value: 50,000 Qatar Airways Avios for 30 winners — real aspiration in a market obsessed with airline miles and travel upgrades. The brief was to make the campaign feel as premium as the prize.
The visual challenge was a collision of brand worlds: Ahlibank's clean corporate identity, Qatar Airways' aerodynamic luxury aesthetic, and Ramadan's traditional warmth — three visual languages that do not naturally coexist. The system had to honor all three without collapsing into a compromise that served none of them.
ClientAhlibank
AgencyDOTSPACE
RoleArt Direction · Campaign
Year2023
IndustryBanking · Financial Services
ScopeCampaign identity, OOH, digital, in-branch, social
PartnersEmad Gad — multimedia art direction
03 / 08Constraints
What this had to hold.
Qatar Airways co-branding — both marks at equal presence on all campaign materials.
Ramadan aesthetic requirements without sacrificing the campaign's product-focused clarity.
A prize mechanic (50,000 Avios · 30 winners) that had to read as a headline across every format.
New customer acquisition framing — the campaign targets non-Ahlibank customers, requiring a welcome register.
Bilingual execution: Arabic and English in Ramadan visual contexts.
04 / 08
Ramadan campaigns speak to belonging.This one had to speak to departure.
05 / 08System
Co-brand lockup
Equal marks. Neither dominates.
Ahlibank and Qatar Airways on the same visual axis. The lockup is the design problem — two strong brands, one campaign surface.
Aaأ
Prize as display
50,000 Avios. Secondary mark.
The prize value gets display treatment — it is the secondary headline. Burying the number in supporting copy would have defeated the brief.
Warm campaign field
Ahlibank palette. Ramadan amber.
The primary palette warmed with Ramadan amber. Qatar Airways burgundy enters only through the co-brand mark — not the field color.
3D production
Blender renders the premium.
3D-rendered product imagery in Blender gave the campaign a photographic quality without commissioned photography overhead.
Product-forward layout
Prize first. Brand second. Mechanic third.
Reversed hierarchy would have buried the offer. The prize leads; the brand credentials what follows.
06 / 08Execution
02
Arabic and English campaign pair — the bilingual execution under equal visual weight across both formats.
Interlude
Two brands, one campaign, one Ramadan. The lockup is where both earn their place.
03
In-branch display — the campaign as an environmental welcome to customers arriving at the point of acquisition.
04
Digital social formats — the system compressed without losing the prize mechanic or the co-brand relationship.
07 / 08Rollout
50,000Avios — headline prize
30Winners
2Co-brands
3Campaign formats
08 / 08Outcome
What held.
- A co-branded campaign where both Ahlibank and Qatar Airways maintained visual integrity.
- The prize mechanic landed as a headline across every format without rescaling.
- Ramadan aesthetic achieved without compromising the product-forward campaign structure.
Art DirectionYazan Urabi
Multimedia Art DirectionEmad Gad
AgencyDOTSPACE
Year2023
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