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About · The person behind the work
I build brands that can hold a room — and hold up under a microscope.
Bio
Creative Art Director, Doha-based, Amman-trained. 13 years across banking, hospitality, government, and consumer work — identity systems built to run at scale.
The method is constant: strip the brief to its truth, then build the system outward. I work as Mr. Urabi Studio with brand teams, founders, and agencies.
13Years practice
SoloPractice model
GCC · N. Africa · EuropeRange
01Obsession
Practice
01
Brand Identity
Mark, type, colour, governance — one grammar, from favicon to billboard.
See identity work02
Art Direction
One idea carried through print, OOH, broadcast, and digital — intact in rollout.
See campaigns03
Visual Communication
Strategy, editorial, and bilingual (Arabic & English) design.
See the work04
Creative Direction
Embedded with in-house teams or leading studios — brief through rollout.
See full archiveSectors
Worked across
BankingHospitalityConsumer / FMCGGovernmentReal EstateLifestyleCulture
Latest projects & collaborations
Before we start
Questions, answered
Brand identity systems, rebrands, art direction, and creative direction — typically for banking, hospitality, consumer, and cultural brands across the GCC. I work solo as Mr. Urabi, partnering with in-house teams and agencies.
A focused identity system usually runs 6–10 weeks; a full brand with strategy, naming, and rollout runs longer. The first call sets a realistic timeline against your launch date.
Yes. Based in Doha, I work across the GCC and remotely with teams elsewhere. Most of the work happens async with scheduled reviews.
Governance, not decoration — a system with guardrails so the brand makes itself: master files, guidelines, and the logic behind every decision, built to run without me.
