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Fereej Art 2024 (TS engine test)Brand book
Ministry of Culture, Qatar · 2024 · IDENTITY · CULTURE
Identity system for Fereej Art 2024, Ministry of Culture Qatar. Heritage, current. The system applied across MUPI posters, ceiling banners, lanyards, totes, wayfinding flags. Designerly hook → institutional altitude → mark → mathematics → human → applied system → closer.
01 · Color system
Palette
Accent
#E37454AA-Lg · 3.0Primary
#1F2940AAA · 14.5Secondary
#ECE6DAAAA · 16.9Text · primary
#ECE6DAAAA · 16.9Text · secondary
#1F2940AAA · 14.502 · Voice
Type system
Fereej Art 2024
Display: Bw Gradual ExtraBold · Body: Outfit · Arabic: Tajawal. The system carries voice — restrained, declarative, systems-first. BOLD · PRECISE · ALIVE.
Display
Bringing Life to Art.
Bw Gradual · 800 · 36pxBody
Restrained. Declarative. Systems-first.
Outfit · 400 · 18pxArabic
نجلب الحياة للفن
Tajawal · 700 · 28px03 · Mark
Logotype
mr.urabi studio
mr.urabi studio
The “studio” italic word flips by ground: neon #C8FF00 on dark, blue #063DFC on light.
04 · Application
System in use
